On Thursday South African rapper AKA launched his merchandise store in Cape Town ahead of an event dubbed The SupaMega Show. The store was hosted by Lost Property, the famous sneaker boutique.
We decided to visit the store at the Rhreede Street Mall in Cape Town on Friday, when AKA dropped by. We arrived to a rather modest queue of fans waiting to get in. After a good 30 minutes, the crowd broke out into a mini rap battle as fans challenged each other with their lyrical skills – It was pretty cool and set an amazing vibe!
In true rapper style, AKA appeared – fashionably late, of course!
I was pleasantly surprised that he walked in personally, greeting fans and chatting to them before entering the store. Customers were then allowed to enter the store to do some shopping, all the while chatting to AKA himself, who was signing personal message boards and other merchandise!
The shop boasted some amazing once-off sneakers and other merchandise.
Of course all this follows in the wake of Kanye West’s recent Life of Pablo pop-up store in Cape Town. Many Kanye fans jumped at the opportunity to grab some gear, but some were disappointed by the quality of the gear. On close observation, and following feedback from many of the shoppers at AKA’s store, we’re happy to report the merchandise was top quality in this case, so kudos to AKA for getting that right! Most shoppers also agreed that the prices were more realistic.
Here are some pictures of the event: