Pharrell Williams is partnering with Woolworths SA on a secret project!!! We’re not sure about all the details just yet…This new collaboration with Pharrell Williams will be about working together to uplift education in South Africa. For food farming that goes easy on the planet. And to create fashion that’s not just cool, but also sustainable.

“Pharrell is a global icon for social cohesion, advancement through education and environmental awareness – these same values lie at the heart of our business and form the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet,” says Ian Moir, CEO of Woolworths Holding Limited. Are you with us? #pharrellwithwoolies

Here’s the promo video #pharrellwithwoolies

If you need more details and to get involved, go to www.woolworths.co.za

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